Look at the following 7-eleven logos and consider their shape, form and simplicity of design. The way they communicate and are recognizable. The logos are colourful and flashy, and it describes the company’s intent. They are easily recognizable where they have contrasted colours and easy to read typography. The colours suggest a warm and welcoming... Continue Reading →

Visit a popular store, like an Apple, Nike, Levi, H&M or an Ikea store. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing... Continue Reading →

Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). COCA COLA The logo represents “the real thing”, which is a motto by the company. After the failure of “the new coke” this was important to display in the logo. The logo... Continue Reading →