- Visit a popular store, like an Apple, Nike, Levi, H&M or an Ikea store. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing these items and view how they are displayed or laid out. Before going to the shop, determine the following about their brand identity and, once at the shop, evaluate how they remain true to their brand identity or not. How is the brand identity enhanced (or, perhaps, not expressed) at the point of customer interaction? Hand in a write-up with photos of the following:
- What brand identity element are they using in their logo (e.g. abstract mark or word mark)?
- What do you think their brand ideal is?
- How do they remain true to their brand ideal within their shops?
- Evaluate the customer experience according to the brand ideal. (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)
- Evaluate the visual display of the products according to the brand ideal. (For example, if the brand ideal is “value”, is this expressed in the way they display the products?)
NINTENDO
A renowned gaming and entertainment company famous for its fun and accessible products. They make games fun and playful, and they are targeting children and families the most. They do not offer mature themed games.
Their logo and visual aspects display bright and playful colours, it conveys happiness and creates emotional links to the brand. The logo creates instant expectations for the products and the company, in a positive sense.
a) The logo has the element of word mark where the name of the company is very visual and stands out. This logo would be easy to make bigger or smaller, and its colours are simple but flashing and strong. The typography is bold, large and clean.
b) Their brand ideal seems to be to bring joy to families, providing quality entertainment. They want to listen to their customers and help create better entertainment options.
c) Their product displays are always bright and playful. They stick out from the crowd by illustrating easy going and fun looking images. Secondary products are also available and are packaged in colourful packaging and simple display boxes. By having a large selection available they create a sense of a toy-store or play-store. This is compatible with their brand ideal where happiness is being encouraged through these great selections and images.
d) The costumer experience is parallel with the brand ideal where their displays and products seem accessible and fun. They illustrate entertainment meant for anyone, children as well as adults, and seeing their logo and colours one immediately gets a positive reaction.
e) The products are displayed with banners and decorations where fun images are illustrated. The products themselves are also packaged in colourful images. They use cartoon-like characters and pictures where both entertainment and education is displayed. The information is easy to find about the products. This way the brand ideal is visualized through their displays and products.
Progress in Progress 
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